BAHLITA calls the Government against increase of excise duty on alcoholic drinks - Business Quest
Kenya Breweries Limited (KBL) has announced a significant price reduction on its Mainstream Spirits (MSS) products, a move aimed at making its popular products more affordable for Kenyans during the holiday season.
The company, known for its wide range of premium and mainstream spirits, revealed that brands such as Chrome Gin, Chrome Vodka, Kane Extra, and Triple Ace Vodka will now be offered at reduced prices, providing consumers with more accessible options without compromising on quality.
“This decision reflects our commitment to supporting consumers amidst current economic challenges,” stated Lilian Mbugua, KBL’s Brand Manager for the MSS portfolio.
She said the price adjustments are meant to enhance affordability during a traditionally marked season by family and community celebrations.
The new pricing structure includes:
Chrome Gin: Ksh700 (previously Ksh760) for 750ml
Chrome Vodka: Ksh700 (previously Ksh740) for 750ml
Kane Extra: Ksh680 (previously Ksh720) for 750ml
Triple Ace Vodka: Ksh680 (previously Ksh690) for 750ml
Smaller 250ml packs have also seen price cuts, with Chrome Gin and Vodka now priced at Ksh260, down from Ksh290, and Kane Extra and Triple Ace Vodka available at Ksh240, reduced from Ksh260.
Beyond price adjustments, the initiative ties into KBL’s larger market strategy, including the ongoing "Street Filosofia Honour the Streets" campaign by Chrome.
This campaign celebrates Kenya’s urban culture while reinforcing the brand’s relevance and connection with its consumers.
KBL’s parent company, East African Breweries Limited (EABL), reported impressive financial results for the 2023/24 fiscal year, with net sales increasing by 13 percent to Ksh124.1 billion.
The price reductions aim to bolster KBL’s market share while addressing consumer needs during a challenging economic period.
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