Technology has been revolutionizing in leaps and bounds, at a speed much faster than expected.
Everyday today, there are new discoveries. And one such field to experience such a rapid transformation is Media beyond Print Media.
The rising popularity of e-media and online media has benefited the industry a lot and has made news, discussions, talks, reviews, etc… at the reach of one click.
But at the same time, in a country like India which is still finding its way through development, it is absolutely undeniable to say that increased developments in the field of e media and online media has not yet, in sufficient numbers, affected the impact of print media in the country.
Going by rough stats, there are currently more than one lakh newspapers, magazines, periodicals, journals, etc… in India, which are circulated either regularly, quarterly, monthly, bi-annually, or yearly.
Besides, on the global scale too, the number of print media sources goes into millions.
Therefore, if an organization needs to create a niche for itself in today’s competitive arena, and build a strong-hold in the domain of public relations, corporate communications, brand positioning as well as to increase its reach amongst people, it is bound to monitor all these different forms of print media too.
However, since their numbers are quite large and the publications, be it any, are quite diverse in terms of their tonalities, the area covered, language, etc… tracking and monitoring all of them becomes quite a herculean task for an organization itself.
You must be logged in to post a comment.